Search Engine Optimization (SEO) is a marketing strategy which enhances the visibility of a website by a search engine’s results. Typically effective SEO techniques help a website to be ranked higher by Google, the world’s biggest search engine. This would enable the website to feature on the first few pages of the search engine results by Google search, thereby attracting more visitors to the website. SEO may target different target audiences including those who are interested in image search, academic search, video search, news search, etc.
Every website owner dreams of a page one rank on Google Search to attract visitors to the website.
SEO marketing companies employ the following criteria to ensure higher ranking for the website:
- Analysis of how Google Search works?
- Figuring out what people search for in Google Search Engine
- Finding out the actual keywords lead to accessing the website
In order to ensure higher ranking websites are optimized by:
- Creatively editing the content
- Editing the HTML coding to improve the relevance of the website to specific keywords
- Increasing the links to the website
A new trend which one is witnessing on the internet is that, increasingly SEO consultants are seriously enhancing their websites content (and refraining from keyword stuffing or liberally providing links) on their websites to ensure higher ranking, ever since Google has unveiled Google Penguin. Google Penguin is an algorithm developed by Google, whose purpose is to scan all the websites, in an effort to identify high quality websites (which are generating high traffic), while also penalizing websites which are wholly dependent on keyword stuffing and providing back links to ensure higher ranking.
Since the launch of Penguin in 2012 and Penguin 2.0 update in 2013, genuine website owners are finding pride of place in the rankings.
Kuala Lumpur is home of a number of SEO companies, which provide SEO marketing strategies to potential website owners, advising them on a host of issues related to website positioning, ensuring visibility and creatively reworking the contents in order to comply with Google Penguin and generate more visitor bookmarking.
One such company which is being spoken about with great deal of respect and which is providing time tested strategies for website owners is LeadMastery.com.my, a Malaysian company whose services are highly valued by corporate’s, NGO’s as well as individuals website owners. The company has carved a special niche for itself in this highly competitive segment in Malaysia, by focusing on result oriented optimization techniques.